Peter Boockvar Appointed to Board of Directors

DENVER, June 26, 2015 (GLOBE NEWSWIRE) — General Cannabis Corp (OTCQB:CANN) today announced the appointment of Peter Boockvar to its Board of Directors, effective immediately. Mr. Boockvar also was appointed to the Audit and Compensation committees of General Cannabis’ Board.

Mr. Boockvar is the Chief Market Analyst with The Lindsey Group, a macro economic and market research firm. He is also the Chief Investment Officer for Bookmark Advisors, an asset management firm. Prior to this, Peter spent a brief time at Omega Advisors, a New York based hedge fund, as a macro analyst and portfolio manager. Before this, he was an employee and partner at Miller Tabak + Co for 18 years where he was recently the equity strategist and a portfolio manager with Miller Tabak Advisors. He joined Donaldson, Lufkin and Jenrette in 1992 in their corporate bond research department as a junior analyst. He is a CNBC contributor and appears regularly on their network. Peter graduated Magna Cum Laude with a B.B.A. in Finance from George Washington University.

“We are pleased to have Peter Boockvar join General Cannabis’ Board of Directors. His expertise in business and leadership as well as his financial acumen will be an asset to General Cannabis’ Board and to the company,” stated Michael Feinsod, General Cannabis’ chairman. “With the addition of Peter to our Board, General Cannabis and its shareholders will benefit from a breadth and diversity of experience.”

About General Cannabis Corporation

General Cannabis Corporation provides services to the regulated cannabis industry throughout the United States. We lease growing space and related facilities (commercial real estate and equipment) to licensed cannabis business operators for their production needs.

Through Iron Protection Group, we provide security services tailored to the cannabis industry including armed guards, cash transport and secure cannabis transport services.

Through Next Big Crop we provide services that include New License Competition, Compliance Advising Services, Cultivation Operation & Logistical Support Design/Build Services and ongoing Cultivation Management Services.

We are pursuing ancillary business products and services including customized finance, capital formation, banking, regulatory compliance consulting, security and advanced logistical support for grow operations.

Cautionary Note Regarding Forward-Looking Statements

This press release contains, and our officers and representatives may from time to time make, “forward-looking statements” within the meaning of the safe harbor provisions of the U.S. Private Securities Litigation Reform Act of 1995. Forward-looking statements can be identified by words such as “anticipate,” “intend,” “plan,” “goal,” “seek,” “believe,” “project,” “estimate,” “expect,” “strategy,” “future,” “likely,” “may,” “should,” “will” and similar references to future periods. Examples of forward-looking statements include, among others, statements we make regarding the NBC team’s performance of services and otherwise successful integration into CANN and that CANN will continue to expand its service offerings.

Any forward-looking statement made by us in this press release is based only on information currently available to us and speaks only as of the date on which it is made. We undertake no obligation to publicly update any forward-looking statement, whether written or oral, that may be made from time to time, whether as a result of new information, future developments or otherwise.

CONTACT: Robert Frichtel
GCC, Inc.
(303) 759-1300
Michael Porter, President
Porter LeVay & Rose, Inc.
(212) 564-4700